Entrepreneurial orientation and market orientation as drivers of Micro Small Medium Entrepises (MSMEs') Performance

Micro, Small and Medium Enterprises (MSMEs) contribute to the Gross National Income (GDP) up 40% creation of new job vacancies. Based on 25% total number MSMEs in Indonesia cannot produce during pandemic. In addition, internal problems such as lack business knowledge, IT updates, low understanding market make most have firm performance. Firm performance is an important part a company observe evaluate suitability results activities with predetermined plan. Some researchers believe that affected by Entrepreneurial Orientation Market Orientation. This research was conducted run their businesses Malang City, East Java Indonesia. Data collection uses non-probability method approach simple random sampling technique. The respondents collected this study amounted 112 respondents, but which can be used data processing 101 respondents. analysis SEM (Structural Equation Modeling) based Partial Least Square (PLS) using SmartPLS 3.3 software application. aims investigate role improving MSMEs. findings entrepreneur orientation are proven effect However, direct impact Entrepreneur must supported MSME